Case Study:
Half Full Sportfishing

An image of the Half Full Sportfishing Logo.

Half Full Sportsfishing is the leading Florida Keys luxury fishing charter and private yacht charter business based in Marathon, Florida.

Not Fade Away came on board to assist with the redevelopment of the Half Full company website featuring responsive technology and an online booking solution for easy reservations of this outstanding private charter.

After working with Not Fade Away, Half Full now serves patients with a responsive website layout that ranks consistently on the first page for competitive keywords related to their luxury private yacht and fishing services.

Project Goals

Modern Look & Feel

Responsive Web Technology

Content Development

Search Engine Optimization

Online Booking System

Social Integrations

Page rankings for Luxury Fishing Charters


Increase in organic traffic generation


Increase in organic fishing charter leads

The objective

Create an updated responsive website for the Half Full Sportsfishing brand that featured an online booking solution and strong calls to action for guest bookings. 

The Half Full team also wanted to showcase social feeds in the website infrastructure, as well as a uniquely styled blog for updates about the sportfishing team and their far-flung oceanic exploits. 

The Results

Since publishing, the new Half Full Sportsfishing website has consistently improved organic rankings with consistent placement on page one for their competitive keywords. 

Half Full now competes with some of the top luxury fishing charter services around the country, with increased user engagement and average time on site. 


An image of the organic results for the Half Full Sportsfishing Website.
A after photo of the new Half Full Sportfishing website on a iMac mockup from Not Fade Away.
A before photo of the old Half Full Sportsfishing website on a iMac mockup from Not Fade Away.

What this client has to say about Not Fade Away

Captain James Simcic

Private Yacht Captain

I can proudly say that I dominate my market because of the website built by Not Fade Away Marketing. Not only did they provide a wonderful service with a great product, but I was completely aware of everything that was going on during entire process because of the direct line of communication. Expectations and deadlines were more than met and I can say that I would choose them over and over again to work with on a continual basis!

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